Revamping the Digital Experience for a Modern E-commerce Brand
A conversion-focused website redesign that transformed Luma’s online presence into a faster, clearer, and more engaging shopping experience.
Client
Luma — Direct-to-Consumer Lifestyle Brand
Discipline
Website
Scope
8 Deliverables
Tooling
3 Stack Tools
Delivered Outcomes
Measurable impact & project results.
Verified key deliverables and performance markers shipped for this project.
Business Impact
Increase in conversion rate
Business Impact
Improvement in mobile engagement
Efficiency Gain
Reduction in bounce rate
Shipped Scope
Increase in product-page engagement
Time to Value
Faster design iteration using the new design system
The Strategic Brief
Understanding the mission and opportunity.
Luma approached us to redesign its e-commerce website and create a more modern digital experience. The existing website had strong products but struggled with an outdated visual identity, unclear navigation, and a fragmented mobile experience. The goal was to create a clean, premium, and conversion-focused website that made it easier for customers to discover products, understand the brand, and complete purchases across devices.
The Obstacles & Complexities
Key challenges we had to solve.
Outdated visual design that didn't reflect the brand's quality
Complicated navigation and product discovery
Poor mobile usability
Inconsistent design patterns across key pages
Weak hierarchy and unclear calls to action
High friction throughout the shopping journey
Execution & Deliverables
What was engineered & shipped.
Production Stack & Systems
The Transformation
Impact and lasting value delivered.
The redesigned website gave Luma a stronger visual identity while simplifying the customer journey and improving the overall shopping experience. The new design system also created a scalable foundation for future pages, campaigns, and product launches.
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