B2B SaaS Launch
A two-week Product Hunt and LinkedIn blitz for a project management tool targeting creative agencies.
Client
Launchr
Discipline
Marketing & Launch
Scope
5 Deliverables
Tooling
4 Stack Tools
Launchr - B2B SaaS Launch
Delivered Outcomes
Measurable impact & project results.
Verified key deliverables and performance markers shipped for this project.
Time to Value
Product Hunt ranking
Key Result
Launch week signups
Key Result
Email open rate
Key Result
LinkedIn post reach
The Strategic Brief
Understanding the mission and opportunity.
Launchr had a solid product and a two-week launch window. They needed a creative team to handle everything: Product Hunt launch assets, a LinkedIn content series, an email drip, and landing page copy — all built around a single narrative that could cut through a saturated PM tool market.
The Obstacles & Complexities
Key challenges we had to solve.
Differentiating in a category where every competitor claims to 'save your team time' — the brief needed a sharper angle.
Coordinating channel timing so the Product Hunt spike, email sequence, and LinkedIn posts all amplified each other.
Writing for two audiences simultaneously: the agency founders who buy, and the project managers who use it daily.
Execution & Deliverables
What was engineered & shipped.
Production Stack & Systems
The Transformation
Impact and lasting value delivered.
Launchr hit #2 Product of the Day on launch. The email sequence outperformed category benchmarks by 19 percentage points. The campaign drove 1,200 signups in the first week without paid advertising.
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