Craft Coffee Brand
A full visual identity for a specialty coffee brand entering a crowded market with a sustainability-first story.
Client
Verdana Roasters
Discipline
Brand
Scope
3 Deliverables
Tooling
3 Stack Tools
Verdana Roasters - Craft Coffee Brand
Delivered Outcomes
Measurable impact & project results.
Verified key deliverables and performance markers shipped for this project.
Time to Value
Instagram followers (60 days)
Key Result
Design blog features
Key Result
Packaging SKUs designed
The Strategic Brief
Understanding the mission and opportunity.
Verdana was launching as a direct-trade roaster targeting specialty coffee enthusiasts. They had a clear sourcing story but no brand — and needed to stand out from the sea of generic 'artisan' aesthetics that dominate the category.
The Obstacles & Complexities
Key challenges we had to solve.
Avoiding the visual clichés of the specialty coffee world (kraft paper, hand-drawn maps, neutral earth tones) while still feeling premium.
Appealing to both Gen Z buyers discovering specialty coffee and established enthusiasts who've seen every trend.
Execution & Deliverables
What was engineered & shipped.
Production Stack & Systems
The Transformation
Impact and lasting value delivered.
Verdana launched to strong reception across specialty coffee communities. The packaging was featured in two design blogs within the first month. The brand's Instagram hit 3,000 followers organically in 60 days without paid spend.
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